1970 : Aubade, audacious…

Audacity is probably the best way to describe 1970s fashion!

1970 Aubade

Aubade is already a savvy mix of seduction and technical prowess. The brand is responsible for certain innovations that marked the history of lingerie: the first strapless bras, halter bras, the legendary “Agrafe-coeur” (the bra that hooks in front)… As for the advertisements, they are provocative and avant-garde, focused on the relationships of couples.