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1980 : Aubade, provocative…
Wardrobes throw aside their fussy outfits and embrace eccentricity and even provocation.
It is at this precise moment that Aubade draws inspiration from dance and creates the most mini creation of them all: the first tanga! Quickly adopted and copied, it becomes the essential G-string.
Men make their debut in the brand’s advertisements, as does the black & white format. The tone and codes are set. 20 years of campaigns will follow on these bases and the theme of a knowing relationship.