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1990 : Aubade and its very seductive Lessons…
In the 1990s, fashion reaches a turning point. It’s time to test new things and undergo new experiences. All trends are in fashion.
For Aubade, this is the decade when its cult products are launched: the Bahia, the calendar… The 1990s also represent another keystone for Aubade: the launch of the first Lesson in Seduction. This is a real turning point in the development of the brand! These artistic and esthetic lessons are an ode to the seductive power of women, their refinement and their elegance.
A black & white photograph that embellishes the body, but also the lingerie, accentuating a well-advised feminine tip with ironic humor. Aubade goes one step further and displays a beautified woman’s body in the streets for the first time! A series of posters that has instigated a real “French art of loving” for more than 20 years.