1990 : Aubade and its very seductive Lessons…

In the 1990s, fashion reaches a turning point. It’s time to test new things and undergo new experiences. All trends are in fashion.

1990 Aubade

For Aubade, this is the decade when its cult products are launched: the Bahia, the calendar… The 1990s also represent another keystone for Aubade: the launch of the first Lesson in Seduction. This is a real turning point in the development of the brand! These artistic and esthetic lessons are an ode to the seductive power of women, their refinement and their elegance.

A black & white photograph that embellishes the body, but also the lingerie, accentuating a well-advised feminine tip with ironic humor. Aubade goes one step further and displays a beautified woman’s body in the streets for the first time! A series of posters that has instigated a real “French art of loving” for more than 20 years.