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SUSTAINABLY SEXY

Beauty for you and the planet. This was Aubade's challenge this season when it created Softessence: a line inspired by the demand for eco-friendly products, right now and in the future.

It's a bold new move, yet one that came naturally. Whilst our wardrobes are gradually turning green, with the addition of pre-loved pieces or recycled clothing even in the luxury sector, our underwear seemed excluded from this process that cares for the planet and our future. This was no doubt due to the misconception that, due to its intimate nature, lingerie could never be made from this type of material. But that's not true! This season, having introduced swimwear made from recycled materials this summer, Aubade is now going one step further with a new version of Softessence to break the taboo. This line puts the emphasis on unusual and reworked materials.

To create the four bras and four briefs in the Softessence line, Aubade has chosen recycled threads to produce Swiss embroidery (amongst the most renowned in the world for its extremely high quality) with floral scroll patterns. Aubade also adds very soft tulle and straps which are also recycled. Extremely delicate, they enhance the comfortable feel that's associated with Softessence.

In terms of style, there are three new shapes in the line: a non-underwired foam bralette and a Spacer Plunge to suit busts up to cup size G; both featuring deep backs for excellent support, just like the other two bras in the range. A Brazilian brief providing extra coverage is now added to the retro highwaisted brief, tanga brief and St-Tropez brief. A whole host of pieces to create sexy lingerie sets for everyday wear, designed for winter in timeless black or sophisticated sapphire blue.

Conscious of today's challenges for the future, Aubade is fully committed to a sustainable future without forgetting its primary aim: to make you look and feel beautiful every day in high quality, unbeatably comfortable lingerie.